Marques
Mahindra has built Jeeps in India since 1949 under the Willys licence — the CJ-3B and its MM, Commander and Major descendants — replaced by the Thar in 2010, and has designed its own four-wheel drives since the Scorpio of 2002. The second-generation Thar passed 185,000 by 2024 and the five-door Roxx followed; the American Roxor brought Fiat Chrysler’s trade-dress case in 2018.
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All 3 Mahindra marques by years in production, 1948 → today
India’s Jeep: kits assembled from 1949 under the 1947 Willys licence, then the CJ-3B built at Mahindra’s own plants and its descendants — the CJ-4, CJ-500, MM 540 and 550, the Commander, Marshal and Major — the farm, taxi, police and army vehicle of India until the Thar replaced it in 2010.
The CJ made modern: the Thar of 4 October 2010 with the 2.5 CRDe and a low range, the second generation of 15 August 2020 (more than 185,000 sold by August 2024) and the five-door Thar Roxx of 2024 — with the off-highway Roxor built at Auburn Hills from 2018, which Fiat Chrysler took to the International Trade Commission over Jeep’s trade dress.
Mahindra’s own design: the Scorpio of 2002, developed in five years for about ₹600 crore, a ladder-frame wagon with four-wheel-drive versions with a low range, the Getaway pick-up of 2007 and the Scorpio-N of 2022; the standard vehicle of Indian police forces, forest departments and revenue services.
