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History · Working Land Cruisers · 1951 → today

Working Land Cruisers

The Land Cruiser and Hilux at work since 1951: Japan’s forestry and electricity fleets, the oil-company and government fleets of Venezuela and the Gulf from 1956, the Bandeirante of the Brazilian interior from 1959, the Australian outback from 1959, and the white 70 Series of the United Nations and aid agencies since the 1980s.

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Toyota’s four-wheel drive found its first civilian work in Japan: the Forestry Agency, the electricity companies and construction firms bought the Jeep BJ and the 20 Series for mountain roads that the wartime Jeeps had opened. Abroad it went first where roads did not exist and money did: the oil fields of Venezuela (795 vehicles in 1957 alone), Saudi Arabia and Iran, the mines of Latin America, and the plantations of South-East Asia. Toyota do Brasil assembled the FJ25 from May 1959 and its Bandeirante, with a Mercedes-Benz diesel from 1962, was the working vehicle of the Brazilian interior until 2001.

Australia came later than the Middle East and Latin America but mattered more to the model’s reputation: the first Land Cruisers arrived in July 1959 through B&D Motors, a few of them for Thiess Constructions on the Snowy Mountains hydro-electric scheme, and the 40 Series became the vehicle of cattle stations, mines, the Royal Flying Doctor Service and the Northern Territory. From 1984 the 70 Series took over: the 75 and 78 Troop Carriers and 79 pick-ups of the Pilbara and the Territory, and the white 76 and 78 Series that the United Nations, the Red Cross, Médecins Sans Frontières and the World Food Programme run across Africa, the Middle East and Central Asia; the Hilux is their pick-up. Toyota exported its millionth Land Cruiser in 1980 and passed ten million in August 2019.

11951 – 1960

Japan: forestry, power companies and construction (1951–1960)

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The Forestry Agency, Tokyo Electric and other utilities and the construction contractors of the post-war dam programme ran the Jeep BJ and the 20 Series on mountain roads; the 3.4-litre B and 3.9-litre F engines and a truck chassis suited them better than the wartime Jeeps they replaced.

21955 – 1970

Oil fields and government fleets: Venezuela, the Gulf, Latin America (1955–1970)

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Thirty-two CKD Land Cruisers went to Latin America in November 1955, 52 to Venezuela in 1956 and 795 in 1957 for oil companies and ministries; Saudi Arabia (1955), Iran and the Gulf followed, and the Bandeirante went to Brazilian farms and construction from 1959. The Land Cruiser was Toyota’s foothold in every one of these markets before its cars.

31959 – 1984

Australia: stations, mines and the outback (1959–1984)

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B&D Motors imported the first Land Cruisers in July 1959, the first Japanese vehicle regularly sold in Australia; Thiess ran some on the Snowy Mountains scheme; the FJ45 and HJ47 Troop Carriers and pick-ups became the standard of cattle stations, mines, the Royal Flying Doctor Service, the Northern Territory police and Aboriginal communities.

41984 – today

Aid, oil and the 70 Series (1984–today)

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The 75, 78 and 79 Series of the Pilbara and Northern Territory mines and of Australian farms and councils; the white 76 and 78 Troop Carriers of the UN, ICRC, MSF and WFP across Africa, the Middle East and Central Asia; the 70 and the 200 of oil and gas fleets in the Gulf and Central Asia; the Hilux as the pick-up of all of them.

51980 – today

Touring, safari and rally (1980–today)

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The 60 and 80 Series as the Australian outback tourer; the 70 and 100 Series of East African safari operators; the Land Cruiser 100 and 200 in the Dakar Rally’s production class, won by Toyota Auto Body’s team every year from 2014 to 2021; the Arctic Trucks Hilux at the South Pole in 2010.

Sources

  1. TLC FAQ 2.0 — The history of Toyota (export dates) — Toyota Land Cruiser FAQ
  2. Land Cruiser history: heavy and light duty editions — Toyota (GB)
  3. 75 Years of Toyota — start of exports to Latin America — Toyota Motor Corporation
  4. Toyota Land Cruiser — Wikipedia
  5. Toyota Land Cruiser (J70) — Wikipedia
  6. Toyota Bandeirante — Wikipedia
  7. Toyota Hilux — Wikipedia

Working Land Cruisers vehicles in the registry

21 records, oldest first.
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