4x4s.org BASE MODEL · 2012
BASE MODELUnited Kingdom

EXR (2012– )

The Nemesis developed on a hydroformed Range Rover Sport chassis, launched in 2012 with Land Rover's formal backing as a rally raid car and, as the EXR S, as Bowler's first road car.

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EXR (2012– ) — A Bowler EXR in Africa Race livery, from the Land Rover–Bowler brand partnership announcement of 2012.Land Rover MENA · CC BY 2.0 ↗
MODEL LINEEXRBUILT BYBowlerPRODUCED2012OPERATED INUnited KingdomPRODUCTIONNot publishedLAYOUT4 wheels

The record

Bowler and Land Rover formalised a relationship that had run informally for two decades in June 2012, and the cars were badged Powered by Land Rover from then on. The EXR, launched at the same time, carried the Nemesis line forward on a hydroformed Range Rover Sport chassis with an MSA-approved roll cage and composite panels, using the Range Rover Sport's engines and components; LRLife records its 5.0-litre JLR V8 restricted to 300 bhp for competition.

The road-going EXR S followed at the Goodwood Festival of Speed in June 2012. Some later accounts date the EXR to 2014 and the EXR S to 2010 or 2015; the dates here are those of the 2012 launch report.

Specification

MANUFACTURERBowler ↗
Belper
MANUFACTURED2012–
ENGINE5.0 L Jaguar AJ-V8 petrolJaguar AJ-V8
PRODUCTION RUNNot published
COUNTRY OF ORIGINUnited Kingdom
OPERATED INUnited Kingdom
STATUSsucceeded by the Bulldog in 2017
RECORD KINDBase model
MODEL LINEEXR
FAMILYEXR
WHEELS4
BODY STYLERally raid
VARIANTS1

Catalogue fields describe the vehicle's structure and body as this registry records it. They are not certified factory measurements, and no performance figures are published here.

AI rendering impression

An AI rendering impression starts from a 3D model of this vehicle, which an image model then paints into a scene. It is an artist's impression of the type, made to give a feel for the vehicle in its element — not a photograph, and not a record of any particular vehicle.

Proportions, fittings, markings, colours and the setting can all drift from the original in the process. For the vehicle's actual details, rely on the specification, the photographs and the cited sources on this page.

Sources

  1. 1Rally manufacturer Bowler introduces its first road model, partners with Land Rover (June 2012) ↗New Atlas · accessed 2026-09-24SOURCE
  2. 2Bowler ↗LRLife · accessed 2026-09-24SOURCE
  3. 3Bowler Nemesis ↗Wikipedia · accessed 2026-09-24SOURCE
  4. 4Bowler EXR-S ↗DK Engineering · accessed 2026-09-24SOURCE

Registry record updated 2026-09-24 · status: researched