4x4s.org BASE MODEL · 2013–16
BASE MODELUnited Kingdom

Defender Challenge (2014–16)

Land Rover Defender 90 hard tops prepared by Bowler for the Defender Challenge by Bowler, a one-make UK rally series of 2014–16 sponsored by Land Rover as a feeder to the Dakar.

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Defender Challenge (2014–16) — Defender Challenge by Bowler cars at the start of the series' first round.Land Rover MENA · CC BY 2.0 ↗
MODEL LINEDefender ChallengeBUILT BYBowlerPRODUCED2013–16OPERATED INUnited KingdomPRODUCTION13LAYOUT4 wheels · 90″

The record

Land Rover announced its sponsorship of the Defender Challenge by Bowler on 30 October 2013, the first product of the brand partnership agreed in 2012. Each car was a Defender 90 hard top with the standard six-speed manual gearbox and its 2.2-litre diesel uprated by Bowler from 120 bhp to 170 bhp (later quoted as 175 bhp), with 450 Nm; Bowler suspension with Bilstein dampers, an MSA-approved roll cage, race seats with six-point harnesses, an intercom, a fire extinguisher system and lightweight wheels on Kumho tyres. The cars stayed road-legal. A car cost £50,000 plus VAT and a season £10,000–14,000.

The 2014 season had seven rounds from March to November in Wales, Somerset, Nottinghamshire, Shropshire, Dorset and Scotland, supporting events such as the Somerset Stages, the Welsh Hill Rally and the Scottish Hill Rally, and the Dakar organiser ASO backed it as a route to the Dakar for British crews. The series ran until 2016. Chassis R01, SALLDWNP7DA436620, was the first built and served as the works development and press car. Silodrome puts the run at 13 cars.

Specification

MANUFACTURERBowler ↗
Belper, on a Land Rover Defender 90 hard top
MANUFACTURED2013–16
ENGINE2.2 L Ford Duratorq TDCi diesel (Puma), uprated to 170–175 bhpFord Duratorq TDCi (Puma)
PRODUCTION RUN13 (Silodrome)
COUNTRY OF ORIGINUnited Kingdom
OPERATED INUnited Kingdom
STATUSseries ended 2016; succeeded by the Bowler Defender Challenge on the new Defender 90
RECORD KINDBase model
MODEL LINEDefender Challenge
FAMILYDefender Challenge
WHEELS4
NOMINAL WHEELBASE90″
BODY STYLEHard top
VARIANTS1

Catalogue fields describe the vehicle's structure and body as this registry records it. They are not certified factory measurements, and no performance figures are published here.

AI rendering impression

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Proportions, fittings, markings, colours and the setting can all drift from the original in the process. For the vehicle's actual details, rely on the specification, the photographs and the cited sources on this page.

Sources

  1. 1Land Rover announces sponsorship of 'Defender Challenge by Bowler' one-make rally championship (30 October 2013) ↗JLR Media Newsroom · accessed 2026-09-24SOURCE
  2. 2Land Rover and Bowler announce 'Defender Challenge' ↗evo · accessed 2026-09-24SOURCE
  3. 32013 Land Rover Defender 90 Hardtop TD 'Challenge' by Bowler (Paris 2021, chassis R01) ↗RM Sotheby's · accessed 2026-09-24SOURCE
  4. 4An unusual rally racer: Land Rover Defender 90 Challenge built by Bowler ↗Silodrome · accessed 2026-09-24SOURCE
  5. 52014 Land Rover Defender 90 Challenge by Bowler, chassis SALLDWNP7DA446291 ↗Bonhams · accessed 2026-09-24SOURCE
  6. 6Jaguar Land Rover acquires all-terrain performance specialist Bowler (18 December 2019) ↗Jaguar Land Rover · accessed 2026-09-24SOURCE

Registry record updated 2026-09-24 · status: researched